Laurien Desimpelaere


In 2016 I graduated as a master in Communication Sciences at Ghent University. After having worked for almost one year in a private market research company, I obtained a BOF scholarship. I am currently investigating the effectiveness of personalized advertisements among children and how they cope with this advertising format.


PhD Project

I obtained a BOF scholarship to examine how children respond to personalized advertisements. For this end, I use both quantitative and qualitative research techniques.


Technicum, T1, Sint-Pietersnieuwstraat 41, 9000 Ghent